Market Research for Growth Opportunities in Holistic Healthcare

Industry and Audience Research Analyze trends in holistic healthcare, weight loss/obesity medicine, wellness coaching and online wellness courses Research health media consumption habits (e.g., podcasts, talk shows, YouTube health content) Identify potential target audiences and their needs Competitor/Benchmark Research Identify similar healthcare professionals or content creators successfully engaging audiences Explore what services, content, or messaging resonate in the market Market Insights Summary Highlight key opportunities for growth or new service/content offerings Provide recommendations based on research findings Share finding on trends for use of health and wellness online courses

B2C Product Launch to New Market Research

As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

Lead Generation Strategy for a Holistic Medical Practice

Industry Research – Lead Generation in Healthcare and Wellness Research best practices in digital and community-based lead generation strategies for private medical practices and wellness coaching businesses Explore methods used by similar professionals (physicians, health coaches, media hosts) to attract new clients or grow online audiences Lead Generation Strategy Development Recommend 2-3 lead generation channels or campaigns (e.g., social media, content marketing, partnerships, local community outreach) Outline tactics tailored to Dr. Al-Barwani’s brand, values, and patient/client base Address potential measurement methods to track lead generation success