Digital Marketing Analysis and Plan

We would like to focus on market share and digital marketing strategies. We have the following goals: Research and identify the most effective platforms to advertise our products and services. Determine competition in our market Develop a marketing strategy for specific events and destinations Develop a timeline for implementing the designated strategies

User-Generated Content Campaign Plan

By mimicking successful campaigns like the ALS bucket challenge and the #BufferCommunity  campaign, we hope to leverage social media in an effective and ultra-low-cost campaign, based on user-generated content.  To accomplish this, we believe you could focus on: Evaluating recent successful user-generated campaigns, preferably in our industry. Selecting a primary social media channel for our campaign. Developing a campaign plan including theme, hashtag, and messaging.  Creating a content calendar and example content for the duration of the campaign. Through this campaign, we hope to increase online engagement and brand awareness and drive sales of our services and destinations. 

User-Generated Content Campaign Plan

By mimicking successful campaigns like the ALS bucket challenge and the #BufferCommunity  campaign, we hope to leverage social media in an effective and ultra-low-cost campaign, based on user-generated content.  To accomplish this, we believe you could focus on: Evaluating recent successful user-generated campaigns, preferably in our industry. Selecting a primary social media channel for our campaign. Developing a campaign plan including theme, hashtag, and messaging.  Creating a content calendar and example content for the duration of the campaign. Through this campaign, we hope to increase online engagement and brand awareness and drive sales of our services and destinations.