E-commerce Experience Enhancement for Goldenevents&rentals

Goldenevents&rentals seeks to elevate its WordPress website to provide a superior user experience and boost conversion rates. The current website faces challenges with bot interference in the cart, limited product showcasing capabilities, and an inefficient contact form. The goal of this project is to address these issues by implementing targeted improvements. By optimizing the cart to prevent bot activity, enhancing the product page to better display new offerings, and refining the contact form for streamlined communication, the project aims to create a seamless and satisfying shopping experience. This initiative will allow learners to apply their knowledge of web development and user experience design in a practical setting, focusing on specific, closely related tasks that can be completed within a single academic program.

Social Media Content Strategy Development for Goldenevents&rentals

Goldenevents&rentals seeks to enhance its brand visibility and community engagement through a strategic social media content initiative. The project aims to develop a comprehensive content strategy that aligns with the brand's voice and objectives. By leveraging various content formats—such as images, videos, stories, and infographics—the project will capture the attention of target audiences and drive audience growth. The strategy will focus on increasing follower engagement, strengthening brand identity, and effectively promoting products, services, or events. The project provides an opportunity for learners to apply their classroom knowledge in digital marketing and content creation, ensuring that the content resonates with both current and prospective followers.

Digital Marketing Template

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible. Key Questions to Consider: Is the project goal evident and understandable to prospective student applicants? Can a student accomplish the project within a reasonable time frame?

Search engine optimization for ongoing website development

The goals are driving online visibility, improving search engine rankings, and optimizing website performance: increase Organic Traffic: The main objective is to drive more organic (non-paid) traffic to a website by optimizing its content, structure, and other elements to rank higher in search engine results pages (SERPs). Improve Search Engine Rankings: You will work to enhance our website's position in search engine rankings for specific keywords and phrases relevant to the business or content. Enhance User Experience: SEO is not just about pleasing search engines; it also involves creating a positive user experience. You will aim to make a website more user-friendly, ensuring visitors can easily find the information they seek. Keyword Research: Identify and target relevant keywords that potential visitors are likely to use when searching for products, services, or information related to the website's content. On-Page Optimization: Optimize individual pages on the website by improving elements such as meta tags, headers, images, and content to align with targeted keywords and improve search engine visibility. Off-Page Optimization: Build high-quality backlinks from reputable websites, social media platforms, and other online channels to enhance the website's authority and credibility in the eyes of search engines. Content Strategy: Develop and execute a content strategy that involves creating high-quality, relevant, and engaging content to attract and retain visitors. Content is a crucial factor in SEO success. Technical SEO: Address technical aspects of a website, such as site speed, mobile responsiveness, and crawlability, to ensure that search engines can easily index and understand the content.