Website UI / UX Design

The main objective of this project is to redesign the UX and UI of WebWatch, aiming to enhance user experience and interface design for improved usability and functionality. Problem Statement/Objective:Learners will be tasked with addressing existing usability issues and enhancing the overall user experience of WebWatch. They are expected to analyse user feedback, identify pain points, and propose solutions to streamline navigation, optimise features, and ensure intuitive interaction with the platform.By the end of the project, learners should deliver a redesigned interface that provides users with a seamless and efficient experience while monitoring and tracking their uploaded images online.Our company would like to explore re-designing our current website with a prototype. We are on the lookout for innovative and fresh UI and UX ideas that will help our users.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. - FigmaCreation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Market Expansion strategy for Privately

Main Objective 1: Identify and prioritize the top 3-5 new markets with the highest potential for Privately's age estimation technology, considering factors such as existing regulations, competition, customer demand, and ease of entry. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market and sector. Main Objective 2: Develop a comprehensive market entry strategy for each of the identified target markets, including recommendations for pricing, channel partnerships, marketing tactics, and regulatory compliance. Main Objective 3: Create a detailed implementation plan for the chosen target market, outlining the resources and budget required, team roles and responsibilities, and key milestones for successful market launch. The problem learners will be solving is how to successfully expand Privately's market reach and achieve maximum market penetration with its age estimation technology. Their expected outcomes should be measurable and actionable, such as: Identifying the most promising new markets with a detailed analysis and data to support their recommendations.Developing a clear and well-defined market entry strategy that is tailored to each target market.Creating a feasible and resource-efficient implementation plan with achievable milestones for successful market launch.

Market Expansion strategy for Hopper Video

Main Objective:The main objective of this project is to devise and implement a comprehensive Market Expansion Strategy for Hopper Video. This entails identifying and targeting new markets to broaden Hopper Video's reach and enhance its market penetration.Problem Statement / Expected Outcome:Learners will address the challenge of strategically expanding Hopper Video's market presence. The desired outcome is a well-researched and actionable Market Expansion Strategy that includes:1. Identification of Target Markets: Analysing potential markets to pinpoint those with the highest potential for Hopper Video's video personalization platform. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market / sector.2. Strategic Entry Approach: Developing a clear and effective strategy for entering each identified target market, encompassing pricing, partnerships, marketing tactics, and regulatory compliance.3. Implementation Plan: Creating a detailed implementation plan for the chosen target market, outlining required resources, budget allocation, team roles, responsibilities, and key milestones for a successful market launch.The project aims to equip learners with the skills to strategically expand a technology-based service, promoting hands-on application of market analysis, strategic planning, and implementation skills.

Social Media & Digital Marketing Campaign: Growth for Hopper Video

This project empowers students with hands-on social media and digital marketing experience while helping Hopper Video captivate, convert, and cultivate loyal customers across its diverse target audience.Hopper Video: Personalised Video Magic for Every BrandHopper empowers businesses in finance, retail, ecommerce, travel, and non-profits to unlock the power of video storytelling. Through personalised video, they drive engagement, boost conversions, and elevate brand experiences.What Students Achieve, What Hopper Gains:Students: Gain invaluable practical experience in crafting targeted social media and digital marketing campaigns for diverse audiences.Hopper Video: Gain valuable insights into its target audience preferences and optimize its social media strategy to effectively convert viewers into loyal customers across different industries.

Social Media & Digital Marketing Campaign - Growth for Privately

The main objective of the "Social Media & Digital Marketing Campaign - Growth for Privately" project is to enhance Privately's market presence and brand awareness in the field of innovative identity verification solutions. Learners engaged in this project will be tasked with developing and implementing a comprehensive social media and digital marketing strategy tailored to elevate Privately's profile.The specific problems learners will address include:1. Limited Market Visibility: Privately needs to increase its visibility within the target market, ensuring that its advanced age estimation technology is known and recognised by businesses in need of reliable identity verification solutions.2. Educating the Audience: Given the innovative nature of Privately's solutions, there might be a need to educate the target audience on the benefits of AI-powered age tech and how it can enhance compliance with age-restricted sales regulations.3. Building Trust: Establishing and reinforcing trust is crucial in the identity verification sector. Learners will work towards building a trustworthy and credible brand image for Privately, emphasising its commitment to keeping minors safe from age-inappropriate purchases or online access.The expected outcomes for learners by the end of the project include:1. Increased Brand Awareness: A noticeable boost in Privately's brand visibility and recognition within the relevant industry and among potential clients.2. Engagement Growth: A substantial increase in social media engagement and digital presence, reflecting the effectiveness of the marketing campaign in capturing the attention of the target audience.3. Educated Audience: Enhanced understanding among the target audience regarding the significance of Privately's age estimation technology and its advantages in compliance and risk mitigation.4. Positive Brand Perception: Improved trust and credibility associated with Privately's brand, positioning the company as a leader in AI-powered age tech solutions.Overall, the project aims to propel Privately's growth by strategically leveraging social media and digital marketing to communicate its value proposition and establish a strong market presence.

Google Analytics setup, deploy & monitoring for Hopper Video Platform

The main goal of this project is to seamlessly deploy Google Analytics across Hopper Video's core website and all relevant portals. This comprehensive integration will unlock a wealth of data on user behavior and platform engagement, empowering us to optimize experiences, improve performance, and ultimately drive growth. By strategically placing tracking codes and analyzing user journeys across different touchpoints, we'll gain invaluable insights into how users interact with Hopper Video, where to focus our efforts, and how to make the platform even more intuitive and effective. Ultimately, this project is about harnessing the power of data to elevate Hopper Video and make it the ultimate destination for creating impactful personalised videos.

Graphic Designer: Sales collateral, Pitch Deck, Web Assets.

Design Powerhouse Wanted!Main Objective: Elevate our brand presence and captivate leads with a cohesive and impactful design system across all channels. We're searching for talented Graphic Designers for Hopper Video to unleash a creative storm and deliver:Sales Collateral: Magnetic brochures, presentations, and one-pagers that convert prospects into customers.Pitch Deck: A visually stunning and persuasive deck that tells your story and seals the deal with investors.Web Assets: Eye-catching website graphics, social media visuals, and email designs that engage audiences and drive conversions.Plus All Other Online/Offline Design: Think banners, infographics, event materials – anything that needs a creative spark!Problem Solved: Our current design materials lack consistency and impact. We are missing a unified visual language that resonates with our audience and drives results. We need design superheroes who can bring our brand to life across all channels, boosting brand awareness, generating leads, and ultimately scaling our business.Outcomes:A unified and powerful design and brand: Consistent across all platforms, ensuring recognition and memorability.Increased brand engagement: Captivating visuals that grab attention and resonate with your target audience.Improved lead generation: Design that pushes prospects through the funnel and turns them into loyal customers.Streamlined design process: A cohesive system saves time and resources.To be successful in this position, you’ll be a self-starter, capable of delivering brilliant creative ideas, and show amazing attention to detail.