Wholesale Strategy Development for Linas Italian Group
The main goal for the project is to develop a strategy to wholesale in Calgary and use the company's warehouse to increase efficiency in the supply chain. This will involve several different steps for the students, including:- Analyzing the current inventory and supply chain process of Linas Italian Group.- Researching the wholesale market in Calgary and identifying potential clients and competitors.- Developing a wholesale strategy that includes pricing, distribution, and marketing plans.- Creating a plan to utilize the company's warehouse to increase efficiency in the supply chain.- Presenting the strategy to the management team for approval and implementation.
Brand Awareness Projects for Linas Italian Group
The main goal for the project is to create a few projects that will help Linas Italian Group gain brand awareness. This will involve several different steps for the students, including:- Researching the target audience and market for Linas Italian Group.- Developing a marketing strategy to increase brand awareness.- Creating promotional materials such as social media content, flyers, and advertisements.- Implementing the marketing strategy and tracking its effectiveness.- Analyzing the results and making recommendations for future brand awareness projects.