Hugo Coffee Roasters: Email Marketing

Hugo Coffee sells coffee products online and is a company with a mission to support animal rescues and sanctuaries. We had 2 brands: Hugo Coffee and Fluffy Cow Coffee. This project is for Fluffy Cow Coffee. We fulfill our mission via our e-com sales. I need to understand WHO is buying our products, WHY they are buying our products, WHY customers buy repeatedly vs once, and as much information as I can about our consumer and target market. Then, with that information, I need to TARGET and ENGAGE with our consumers to increase (1) frequency of purchases, (2) average order value (AOV), and (3) subscriptions. We would like to work with students to design a new email marketing campaign for Fluffy Cow Coffee. This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.