Brand Identity Development for Flip & Floss

Flip & Floss is an AI-powered fintech app that helps families build financial literacy and discipline. By using AI to measure and curb instant gratification in kids, the app encourages smarter money habits early on, setting them up for a debt-free future. The project aims to enhance brand recognition and customer trust by developing a comprehensive brand strategy and brand identity across all platforms (social media, Appstore, website etc.). Students will analyze current market trends and consumer perceptions to create a brand identity that aligns with Flip & Floss's values and mission. The project involves researching competitors, identifying unique selling propositions, and crafting a brand narrative that differentiates Flip & Floss in the marketplace. The goal is to create a consistent brand image across all platforms, ensuring that Flip & Floss is perceived as a reliable and innovative leader in the family finance space.

Mobile App UX/UI Enhancement for Flip & Floss

Flip & Floss, a digital platform that uses animation, simulation and gamification to teach and empower kids with financial literacy and money management skills. The audit revealed several areas where the user experience could be significantly improved. The goal of this project is to implement these key findings to enhance the overall usability and aesthetic appeal of the app. This will involve refining navigation, improving visual elements, and ensuring a more intuitive user interface. By addressing these issues, Flip & Floss aims to provide a seamless and enjoyable experience for its users, thereby increasing user satisfaction and engagement. The project will require a thorough understanding of UX/UI principles and the ability to apply classroom knowledge to real-world scenarios. Key tasks include: - Analyzing the UX/UI audit report to identify priority areas for improvement. - Redesigning specific app screens to enhance usability. - Implementing changes to navigation and layout based on user feedback. - Conducting usability testing to ensure the effectiveness of the improvements.

Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Social Media Campaign and Brand Awareness Project for Flip & Floss

The main goal for the project is to increase sales, develop a social media campaign, and increase brand awareness for Flip & Floss, the revolutionary money management app for kids that leverages AI and innovative fundraising tools to help children save, invest, and protect themselves from online financial fraud. This will involve several different steps for the students, including: - Conducting market research to understand the target audience and their preferences. - Developing a social media campaign strategy to increase brand awareness and engagement. - Creating engaging content for social media platforms to promote Flip & Floss. - Analyzing sales data and customer feedback to identify areas for improvement and growth. - Implementing marketing tactics to increase app downloads and user engagement.