Digital Content Creation

We need 3 students, either individually or as a team. We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We have done an assessment of our current website and social media and have a complete report in hand. We would like you to help us make the necessary changes to our content. To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media video launch to promote our organizationEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.

Digital Content Creator

As a Digital Content Creator at AIC (Antarctic Institute of Canada), your role will be central to our mission of bridging the gap between cutting-edge research, groundbreaking innovations, and compelling storytelling in the digital realm. You will serve as a vital link between our world-class researchers and a wide-ranging audience, ensuring that our research findings not only reach but also captivate and educate diverse audiences.

Partnership Development for Muslim Solutions Network

The main goal for the project is to secure partnerships with Muslim organizations across Canada, the USA, and the UK for the mobile application www.tawhid.app. The partnerships will involve marketing the app to the organizations' members in exchange for a percentage of the monthly subscription revenue generated on the app.This will involve several different steps for the students, including:- Researching and identifying potential Muslim organizations to partner with in Canada, the USA, and the UK.- Contacting and connecting with the organizations to present the partnership opportunity.- Negotiating and securing partnership agreements with the organizations.- Developing a marketing strategy to promote the app to the organizations' members.- Establishing a system to track and distribute the percentage of the monthly subscription revenue to the partner organizations.

UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this