Competitor Research and Marketing Analysis

It’s important for us to have a better understanding of how our target audience knows of and perceives our brand versus competitors. We want to develop clarity on our competitor’s strengths and their marketing tactics to better optimize our marketing strategy. We are a global tutoring brand in 15 countries world-wide but our main focus is North America and the UK. We believe this project will involve:A complete brand and competitor analysis, including identifying our current and future competitors and their market share as well as all marketing/advertising tacticsBuilding a competition portfolio of our competitors, their features, advertising campaigns (both digital and traditional), services, price, customer service, and logistics.· Develop strategic recommendations to support your success in the market through marketing Understand the opportunities and threats currently facing your brand.Provide a comprehensive understanding of the competitors in our space and how we can differentiate.

Global Advertising

I would be looking for campaign strategies and recommendations for the countries above. Best mediums to use to promote with small budgets at both a National and local level to increase brand awareness and market share. My goal would be to look at additional opportunities in each country that we are not focused on currently.

Competitive Analysis and Marketing Plan

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.  We believe this project will involve: A complete brand and competitor analysis, including identifying our current and future competitors and their market share. Building a competition portfolio of our competitors, their features, services, price, and logistics. Conducting empirical interviews and/or questionnaires for feedback on our brand compared to competitors. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate. 

Competitor Research and Marketing Analysis

It’s important for us to have a better understanding of how our target audience knows of and perceives our brand versus competitors. We want to develop clarity on our competitor’s strengths and their marketing tactics to better optimize our marketing strategy. We are a global tutoring brand in 15 countries world-wide but our main focus is North America and the UK. We believe this project will involve:A complete brand and competitor analysis, including identifying our current and future competitors and their market share as well as all marketing/advertising tacticsBuilding a competition portfolio of our competitors, their features, advertising campaigns (both digital and traditional), services, price, customer service, and logistics.· Develop strategic recommendations to support your success in the market through marketing Understand the opportunities and threats currently facing your brand.Provide a comprehensive understanding of the competitors in our space and how we can differentiate.