Market Overview and Business Strategy Development

PROJECT SCOPECurrently, we are seeking an ambitious and creative individual with a refreshing outlook on market research to help inform our business strategy moving forward. The selected student will be asked to review and compile data relevant to the business and industry. Based on the data collected, the student will be asked to identify 1-3 areas of the business or initiatives for Artfull to focus on as a part of their growth and development strategy. Artfull will provide the tools and resources that the student requires to complete this project. The selected student will work closely with the business owner to gather the following relevant information:competitor analysis, identify 3-5 similar business, highlight differentiators and similaritiescompare current customer base with target marketidentify unique selling points of ArtfullFollowing the data collection, the student and business owner will meet to review the findings and discuss how the collected data can help inform and influence the business marketing strategy.We are a fast-growing company and look forward to working with a driven individual who will compliment our business.

Creative Marketing Project

*START DATE AND END DATE ARE FLEXIBLE!Currently, we are seeking an ambitious and creative individual with a refreshing outlook on marketing who will help us source, curate, develop, and post content that aligns with our company values and mission. The selected student will work closely with the business owner and founder to create a multi-week marketing campaign that speaks to the intended market. We are looking for assistance with the following tasks:Create a campaign initiative (concept and messaging) Develop content (with the resources provided by the owner) to post on all social media platforms to align with the campaignSource articles for blog related to campaign initiativeReview of current SEO and Google Analytics (track pre and post-campaign website traffic)We are a fast-growing company and look forward to working with a driven individual who will complement our business.*French is an asset but not required for the position.