Website Relaunch for The Teacher App

The Teacher App is expanding its offerings and needs to relaunch its company website to reflect the introduction of new educational programs. The current website does not adequately showcase these new programs, nor does it effectively generate leads or registrations. The goal of this project is to redesign and update the website to make it more user-friendly, informative, and optimized for lead generation. This will involve updating the content, improving the user interface, and integrating new features that highlight the new programs. The project will provide learners with an opportunity to apply their web development, design, and digital marketing skills in a real-world context. Key tasks include: - Redesigning the website layout and user interface based on current assets/designs. - Updating content to include new programs/offerings. - Implementing lead generation forms and call-to-action buttons. - Testing the website for usability and functionality (Wordpress).

Social media management

The Teacher App aims to create a virtual one-stop-hub for all teachers and their needs. We want teachers to access the mental health services and resources they need at any given time so that they feel supported enough to be there for their students. Right now, our marketing team is working on bringing in as many users as possible from now till end of the year using Instagram/Facebook, TikTok, and possibly integrating Pinterest. You would be responsible for a 90-day social media plan we can implement while you are with us and that can continue to be used after your internship ends (we have already pre-made templates for you to use, and content you can repurpose).

User Research

The Teacher App aims to create a virtual one-stop-hub for all teachers and their needs. We want teachers to access the mental health services and resources they need at any given time so that they feel supported enough to be there for their students. The main goal of the project is to track what needs are coming up most within potential users of the App, which programs and resources that we offer are needed and appreciated, and where we need to focus our attention going forward.

Communications/Marketing Internship

The Teacher App aims to create a virtual one-stop-hub for all teachers and their needs. We want teachers to access the mental health services and resources they need at any given time so that they feel supported enough to be there for their students. Right now, our Executive Director is looking for communications and marketing experts to help with research, implementation, on-boarding teachers to our platform, and various other tasks! Having a personal interest in mental health and wellbeing is a plus. We're looking for motivated, inspired, students who want to pursue marketing as a future career in order to learn all they can learn here with us!