Health and Fitness Product Identity and Graphic Design

Our company is looking to solidify our product identity and revamp the logo/website that we currently have. We are looking to better connect with our target audience by standing out and being memorable.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with new names for the main product of the company.This will involve several different steps for the students, including:Logo and name proposals that reflect main product for use in healthcare industryTake pictures in multiple settings using the product.Re-model current box graphics for main product. Bullet points on box, what advantages/aspects product has.Upgrade shopify website. Add Phrases, change theme, add pictures and new popular healthcare/fitness products to online storeCreating product trademark

Market Expansion Research

As a company, we currently exist in BC, AB & QC, but we believe we are ready to take our business to the next level and expand our scope of locations to other provinces within Canada and potentially the US Market. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviours. This will involve several different steps for the students, including:Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.Creating a survey based on the location and demographic information above to be distributed by our company.Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.Compiling a report including the location analysis, and optimal location recommendations.

Organization Structure Configuration for Growth

Our organization is anticipating a large amount of growth in the next five years. To make sure we continue to operate with a high level of efficiency, we need to have the right people in the right places. With your help, we hope to modify our current organizational structure in a way that best manages our growth priorities.Tasks may include: Research our existing structure and personnel needs using our organizational chart and speaking to employees.Generate a projection for personnel needs in the next five years using quantitative and qualitative assessments.Conduct a gap analysis for the skills and positions that will be needed in the next five years.Develop a proposal for a reconfiguration of our current organizational structure including research, the gap analysis, an updated organization chart, and proposed solutions.Create an updated organizational chart according to recommendations.

Email Marketing Campaign

SwimNGo is a tech startup that advertises our services online. We hope to revamp our email marketing to attract more customers.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.