Strategic AI & Machine Learning Application Analysis

We want to leverage the latest technology to gain an advantage in our market. We would like to collaborate with students to strategically apply AI or machine learning in our Content Experience Platform and understand what competitors are doing. We hope to get an end-to-end machine learning solution that we can apply. Students should be prepared to:Identify and present an opportunity within our organization, which AI could be applied.Understand solutions available to us in the industry.Create a report that provides an in-depth overview into the AI / machine learning solution.A few areas of specific interest for us include:Recommendation engines

Market Entry Business Plan

We want students to help us build a strategic business development and solutions partner plan to grow and engage our target market in USA and identify which partners would best respond to our existing product. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging and outreach.We’d like students to help us with the following:Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing MixDeveloping an integrated online/offline communication strategy Describing the features, advantages and benefits (FAB) of a productSocial Media: An analysis of how to leverage social media channels to reach different customer groupsIdentifying potential partners for expansion, and providing a strategic overview.How could our messaging be updated to better explain our value proposition for each partner?Outlining how to enter the market (including identification of key risks and launch strategies).Providing tactical or operational recommendations for a defined market entry/expansion strategy

Business Communication and Journalism

Our startup is looking for students with knowledge of effective communication strategies. We would like to collaborate with charismatic students to help us tell a compelling story through written form. We will be pitching to news outlets, top influencers in marketing, journalists and blogs to get coverage. Possible script types may include:Business and professional written communication (e.g. public relations, technical writing, report and proposal writing, advertising copy, etc.)Podcast editing, intro and outro.Developing content. Writing and copywriting for journals, blogs and PR releases.

Startup Strategic Prospecting Plan

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.The project may include, but is not limited to:Creating a sales prospecting strategyAssisting with lead generation ideasIdentifying new potential accounts that align with our current customer base.Compiling relevant market information.Building a customizable outreach script.Creating a simple tracking framework, including metrics, for measuring outreach success.The final project deliverable is a report including research, analysis, and recommendations even perhaps potential clients. It should assist our team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.