Marketing Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Brand Identity Development for NEXCREATIVE INC

NEXCREATIVE INC seeks to establish a cohesive and compelling visual identity system that resonates across all brand touchpoints, including digital, print, and environmental platforms. The project aims to create a unified brand image that enhances recognition and strengthens the company's market presence. Learners will apply their design skills to develop a comprehensive visual identity that includes a logo, color palette, typography, and design guidelines. The project will challenge learners to ensure consistency and adaptability of the brand identity across various media and formats. By engaging in this project, learners will gain practical experience in brand development and the application of design principles in real-world scenarios. Key objectives include: - Developing a logo that embodies the brand's values and mission. - Creating a color palette and typography that align with the brand's personality. - Designing templates for digital and print materials, such as business cards, letterheads, and social media graphics. - Establishing guidelines for environmental branding, such as signage and event displays.