Represent YP’s membership at IAB Canada to provide feedback on behalf of YP for advertising standards related to Publishers in digital media.

Work with marketing, product teams, finance, and executives to establish a go-to-market strategy to monetize YP’s first-party data and develop partnership opportunities with agencies for the resale of YP’s products. Increased revenue from YP’s owned properties through development of new ad units and ad network partners. Responsible for lead generation and creating market demand and awareness of new offerings. Negotiation of complex contracts and customized solutions to match induvial partner needs. Strengthening existing enterprise relationships and assisting with selecting new product fulfillment partners.

Assist clients with residential and commercial real estate transactions.

Fostering strong relationships with YPs' key accounts in Central and Atlantic Canada with responsibility to manage $4M+ in annual revenue. Approach and acquire new accounts. Understand client objectives and develop strategies that deliver results. Clearly communicate campaign performance metrics internally and externally. Negotiate contracts while articulating value and keeping within available marketing offers. Document, forecast and manage pipelines within industry leading CRM software. Work with training department and senior management to help coach and develop peers.

A portfolio of my work.