Comprehensive Rebranding and Marketing Overhaul for Startup to stand out and become memorable

PROJECT DESCRIPTION:We are a young startup, looking to recreate our digital image and content aligned with our vision, mission, and sector. The primary objective of this project is to revamp our startup's brand identity and marketing materials to achieve a fresh, appealing, easy-to-navigate and timeless image.

Digital Marketing

PROJECT DESCRIPTION:As an early-stage startup, we are looking for help with creating our digital image and content aligned with our vision, mission, and sector. There are three roles within this project and depending on your skills, you may perform all three or only one or two. KEY ACTIVITIESRole 1: Keyword analysis to determine relevant search termsSearch Engine Optimisation (SEO) requirements to ensure we appear on the first page of Google for relevant keywordsWrite content for our website and social media that drives traffic, speaks to users, and sellsCreate and copywriting engaging content for our websiteCreate a storyboard for a video for the first page of our website Role 2: Create two timeless videos. One to replace the opening video on our website and one to use as a short demo of our work and our companyRole 3: Redesign the website, suggest new sections to be added, and build the approved designRedesign our pitch deck using out-of-the-box thinking skills and UX principles

Market Analysis, Segmentation, and Payback Period Research & Analysis

To conduct a thorough market analysis to identify the best target markets with examples of major companies that could benefit from our product, as well as product's payback periods (or a calculation strategy and comprehensive guide) for the recommended segments.

Market Research

The goal of this project is to gather data about FDM 3D printer owners in North America and estimate the number of the customers in each of the commercial, industrial, education, and consumer sectors. Through this project, you will be able to practice and improve skills such as communication, teamwork, time management, adaptability, problem solving, and critical thinking among others.