Market Research for Mental Health Online Influencer Awareness

Organisation: Art Yourself AliveClient Contact: Vikki Parker, Founder, artywisdom@vikkiparker.comIndustry/Sector: Social impact, wellbeing, creative artsDescription: Art Yourself Alive is an advocacy organisation specialising in the use ofcreativity to support mental health and wellbeing, through workshops, Doodle Cafe,podcast & public speaking.Challenge Outline:I'd like to tackle the challenge of understanding the language being used by influencersto express how their service / presence communicates the benefit of engaging in self-care and supporting your own mental health. I'm particularly interested in the languagethat the age range of 18-30 responds to and engages with. The project would focus oncompetitor analysis and market understanding of the ways in which mental health isbeing talked about in that age range.