Membership Management CRM

Create a simple membership database program for mass mailings, tracking member categories, payments and renewal dates. Desired outcomes, functions of the database: o record name, contact information date paid, type of membership and amount paid. o send group emails to members o generate automatic reminders 60 days before the membership expires o generate reports allowing us to analyze the composition of our membership o generate a report on the membership fees paid, for our accountants

Creating a Membership Database Program

Create a simple membership database program for mass mailings, tracking member categories, payments and renewal dates. Desired outcomes, functions of the database. o record name, contact information date paid, type of membership and amount paid. o send group emails to members o generate automatic reminders 60 days before the membership expires o generate reports allowing us to analyze the composition of our membership o generate a report on the membership fees paid, for our accountants

FUNDRAISING FOR A NOT-FOR-PROFIT

To create a stable financial base to fund the Association.

Marketing Strategy Plan

We want students to help us develop a marketing strategy to grow and engage our target market. Research questions we’d like students to help us answer: How does our target audience currently perceive our brand and marketing, based on publicly available information about our company? How can we increase brand awareness and educate potential members (individuals and organizations) regarding the benefits of a CDA membership? Identify major issues of concern to consumer debtors and how CDA can address those concerns. What channels should we utilize for promotion, including ones we are not currently using? How could our messaging be updated to better explain our value proposition? Research how to increase member sign-up and retention.

Membership Recruitment

To make the Association self-sufficient through membership revenue. To enhance credibility through a critical mass of diverse members.