Website Page Creation

Our company has been serving thousands of customers for decades. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information.This will involve several different steps for the students, including:Identifying and researching useful web pages that can be included on our website.Creating new pages for the website, with our assistance in providing the content.Reviewing and updating old web pages to ensure consistency of information.Bonus steps in the process would also include:Recommending potential upgrades or features that can be included in the website

Online Website Design

Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would expect in our website.We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation.This will involve several different steps for the students, including:Conducting user interviews and research on our industry, our target market, and desired website features.Designing a wireframe prototype for our website and mapping out user interactions.Documenting the design process and any additional insights that emerge.Testing the prototype with customers and surveying for feedback.Refining design ideas with input from experts and customers.Prototyping multiple versions of a design that includes the desired website features.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.

Sales Process Optimization

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.This will involve several different steps for the students, including:Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.Researching industry sales processes and lead generation strategies.Create recommendations that will improve our leads and conversion rate.Writing new sales scripts for both phone calls and emails.Creating an updated sales process handbook.