Community Building (primary) and E-Commerce Shop (secondary)
The main goal for the project is to increase brand awareness and engagement through community building on social media platforms like Facebook. A secondary component to this project is to build a simple e-commerce shop to sell moovez moving and packing related products. The online community will be focused around sharing of moving materials like boxes, blankets, etc. Once we have an active community built, we'll look to push our e-commerce shop. This will involve several different steps for the learners, including: - Researching and analyzing the target audience and their social media behavior. - Setting up a group/groups to engage with the community. - Developing and designing a simple e-commerce shop with a user-friendly interface (likely on Zoho). - Integrating secure payment gateways and order management systems into the e-commerce shop (integrated with Stripe). - Testing the functionality and user experience of the e-commerce shop across different devices. - Implementing marketing strategies to drive traffic to the e-commerce shop and increase sales.
Content Creation and Email Marketing Campaign for moovez
The main goal for the project is to create SEO-optimized content such as blogs and launch an email marketing campaign to increase brand awareness and drive traffic to the moovez platform. This will involve several different steps for the learners, including: - Researching keywords and topics relevant to the moving and delivery industry (you will have access to SEO tools and will work with other experts). - Writing SEO-optimized blog posts that provide value to consumers and businesses in need of moving and delivery services. - Developing an email marketing strategy to promote the blog content and engage with the target audience. - Creating compelling email copy and visuals to drive engagement and conversions.
Content Manager (Internship)
The main goal for the project is to create a system for creating and scheduling posts on social media platforms to promote moovez's services and engage with potential customers. This will involve several different steps for the students, including: - Learning about moovez's target audience, brand voice, and marketing goals. - Developing a content calendar for social media posts based on upcoming events, promotions, and relevant industry trends. - Creating engaging and visually appealing content, including graphics, videos, and captions. - Scheduling posts across various social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) to ensure consistent and timely delivery. - Monitoring post performance and making adjustments based on analytics and feedback.
Content Manager (Internship)
The main goal for the project is to create a system for creating and scheduling posts on social media platforms to promote moovez's services and engage with potential customers. This will involve several different steps for the students, including: - Learning about moovez's target audience, brand voice, and marketing goals. - Developing a content calendar for social media posts based on upcoming events, promotions, and relevant industry trends. - Creating engaging and visually appealing content, including graphics, videos, and captions. - Scheduling posts across various social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) to ensure consistent and timely delivery. - Monitoring post performance and making adjustments based on analytics and feedback.
New Product Launch
We've rebuilt our platform, which includes web and mobile apps. We would like to revamp our marketing strategies, as work to increase traction and begin expansion into new markets. Together with our marketing team, we would like students to research new potential customers and marketing channels. We want to increase the number of monthly impressions and improve overall conversion rates. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.
SEO and Social Media Strategy
Our team is looking to take our digital marketing strategy to the next level in order to drive traffic to our pages and generate revenue. To do this, we hope to improve our search engine optimization, and create optimal paid ads. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing Facebook, Instagram and Kijiji ads for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics and ad data to tailor content to our customers activity, rather than general trends