Water Conservation Awareness Campaign Research
Transition Salt Spring aims to motivate residents of the Southern Gulf Islands of BC to adopt water conservation practices in their private homes and local businesses. The region faces increasing water scarcity issues, and it is crucial to educate the community on sustainable water usage practices and tools. The goal of this project is to create an engaging and informative awareness campaign that highlights the importance of water conservation and provides practical tips for reducing water consumption. The campaign should leverage best practices from other water conservation programs in island communities. The outreach plan should target various media channels, including social media, local newspapers, and community events, to reach a broad audience. By the end of the project, the team should have a comprehensive strategy and a set of materials ready for implementation.
Website Content
The main goal of this project is to assess the current content for Transition Salt Spring's WordPress website, review strategic goals, and support the team in writing content that aligns with the organization's overall business strategy and communicates effectively with our target audiences. This will involve several different steps for the students, including:Review web strategy doc, mapping user journeys, and creating content that aligns with business objectives and brand standards.Analyze the current website content and site architecture and with the web team help support writing goalsEnsure and suggest more useful and usable content directed to target audiences.Make suggestions for content enrichment (integration of content from our YouTube channel, testimonials etc)Provide recommendations on home page layout and landing page/section page layout for SEO and best practices. The ideal candidate will have an understanding of:Knowledge of UX and UI Design PrinciplesInformation ArchitectureCopywritingSearch Engine OptimizationMarketingPublic Relations and Brand BuildingIndustry Best PracticesCommunications Strategy