Conestoga College

Kitchener, Ontario, Canada

The project is the focus of a third-year course in which students work as marketing research consultants for a live client. They work with a ‘client’ to complete a primary marketing research project spanning two semesters. Some of the basic parameters of the project are:Students work in groups for a client to gather information. It is a quantitative, survey-based project. Students also complete in-depth market and competitive analyses. If social media is a current marketing strategy for the client, students will engage in an in-depth review and social media listening exercise to present to the client. In terms of timing, students form into groups in the first few weeks of September to start working on this 2-semester project. Final results and a presentation will be available in April.

Conestoga College

Kitchener, Ontario, Canada

The project is the focus of a third-year course in which students work in small groups to develop new marketing and business development strategies for a live client. Students will take the information learned throughout their 3- years within the Advanced Marketing Program and apply this knowledge and creativity to help find new opportunities for a selected business.Students focus in on completing competitive analysis, market analysis, developing new product ideas, offering new distribution ideas, and marketing and advertising concepts.