Product Launch Go-To-Market Strategy

We want to expand our product offering with a digital offering. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity? 2. Who are our closest competitors, and how do we differentiate ourselves? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Customer Journey Mapping (LevelUp Part 2)

This project is designed to be a continuation of a prior project though new students are welcome to apply. We are a startup working to fine-tune our customer journey experience and digital marketing messaging process that supports it. Specifically, this project involves defining our Digital Marketing "Funnel" and refining our internal documentation (to create content) to support this strategy. Part 1 of this project involved creating a lead magnet (an email sequence with supplemental assets, such as printable PDFs) and programming it into MailChimp. For Part 2 , we would like help in updating our customer journey map and web pages (template designs) to support the remainder of the client's journey (both pre- and post-lead magnet opt-in). This will involve several different steps for the student, including: Conducting background research on customer journey mapping, our products, and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths. Reviewing and updating our internal documentation to support our work in implementing these customer journey maps

Brand Identity - UX for Web App & Site and Blog Writing (LevelUP Part 2)

This project is designed to be a continuation of a prior project though new students are welcome to apply. LIOHAN is an early-stage technology company focused on providing interactive "EduTainment" for families with young children to experience together. We are a social enterprise and part of our mission is to address the problem of "disconnect" experienced by many parents and their young children in today's modern, digitally distracted world. We have a prototype web app with a limited number of beta-test users and require some UX research and UI mockups for new and some existing pages. Relatedly, we require templates for some web pages that lead into our web app. This project will also include blog research and copywriting for these same web pages.

Digital Marketing Strategy and Assets (LevelUP Part 3)

This project is designed to be a continuation of a prior project though new students are welcome to apply. We are a startup working to fine tune our digital marketing messaging and content creation process. Specifically, this project involves defining our Digital Marketing "Funnel", researching and writing Blog/email copy for prospective clients, and refining and defining our internal processes to create content to support this strategy. That is, given the lessons learned during prior phases of this project, this project is focused on systematizing our digital marketing process. Skills required include: Copywriting Marketing communications strategy Ability to use various online software tools such as MarketMuse, MailChimp, MissingLettr, Databox, Canva (we will provide access to our accounts) We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.