Product Launch Strategy

Number of individual students required: (2 students)We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity?2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?3. Who are our closest competitors and how do we differentiate ourselves?4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

LevelUp: Fashion Design

Number of individual students required: 1Our organization needs some assistance with our summer drop of 3 seasonal pieces.We believe this project will require:Sample & pattern design creationFabric sourcingSample revisionTechpack creation/ proficient in adobe illustrator is an assetWe will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Virtual Internship Opportunity: Business Administration

Our organization is able to offer a virtual internship opportunity for (1) students or teams.The primary focus for the student will be: (please include a few examples of consulting projects you would like the student(s) to execute during the placement, as exemplified below.)Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new products or services; identify new funding and grant opportunities and write proposals.Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes to be more responsive to changes in demand; introduce quality assurance into our internal processes; redesign incentive structures to improve employee performance and engagement.Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of our branding or communication strategy.Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program with survey mechanisms.Finance - Design new/improved accounting processes; identify opportunities to streamline costs.Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below)Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new partnerships and funding.Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance and customer satisfaction.Marketing - For the student(s) to help us reach more customers and effectively promote our brand, mission, and story.Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales team's performance.Talent - For the student(s) to help us build and maintain a productive, diverse, inclusive, and engaged team.Finance - For the student(s) to help us streamline costs.Other duties the student may complete could include: (indicate other duties as exemplified below)Conduct research and data analysis.Create presentation decks and assist with presentations to key stakeholders.We will plan to communicate with our virtual intern using these communication tools: (Riipen messaging, zoom, email)Student's primary contact: (Kaitlyn, Founder)Secondary contact: (Bruno, Founder)

Virtual Internship Opportunity: Fashion Tech

Our organization is able to offer a virtual internship opportunity for (3) students or teams.The primary focus for the student will be: To help translate product ideation onto adobe illustrator and photoshop, creating tech packs.Our goal at the end of this experience is: To have a tech pack and adobe illustrator drawings for our fall launch 2021.Other duties the student may complete could include: Proposal developmentDesign and production of new garmentsFront facing e-commerce development We will plan to communicate with our virtual intern using these communication tools: (Email, zoom, and Riipen messaging)Student's primary contact: (Kaitlyn Crocker, Founder)Secondary contact: (Bruno Amorim, Founder)