Marketing Strategy
MKT
Through their program, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan.
Marketing Strategy
Marketing
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
Integrated Marketing Communications
MRKT-3117
Students will help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
Marketing Strategy
Marketing
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.