- Location
- Toronto, Ontario, Canada
- Bio
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University graduate with a B.A Honours degree in Communications and Media Studies. I have been hands on with digital design creation for over three years, working under my own registered freelance name: BrandingbyEl. I am currently upgrading my technical skills, by attending Yorkville University โ Toronto Film School for Graphic Design & Interactive Media.
I am actively seeking to collaborate with clients to create attractive digital designs that increase their brand's awareness and market their products/services effectivelyโจ
Mission: Communicating Stories, Forming Identities
- Resume
- Resume - LisetteDonald.pdf
- Portals
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Vancouver, British Columbia, Canada
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Toronto, Ontario, Canada
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- Categories
- Graphic design Branding & style guides Communications Digital marketing Social media marketing
Skills
Socials
Achievements
Latest feedback
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Team feedback
Recent projects
Logo Redesign
We are changing to a new company and would like to update and revamp our existing brand to better represent our values and school. We would like to work with students to develop a new logo that aligns with our schoolโs mission and story while providing an appealing design for users. This will involve several different steps for the students, including: Familiarize themselves with our companyโs story, mission, and vision statements. Brainstorm logo ideas that suit our company and provide justification for each idea. Design and test the best unique, high-quality logos to garner input. Refine and improve logos based on feedback. Bonus steps in the process would also include: Developing a finalized logo for implementation and creating different versions that can be easily utilized.
Blogging for ScholarTree
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
Creating Graphic Design Assets
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
" Zero Main Inc." needs a fresh branding approach to our green initiatives
Zero Main Inc. needs a fresh and youthful attitude towards green solutions to achieve Zero Hunger. We want you to be involved in: Creating a new branding guide that is new, including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc.) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva for example, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.