Lisette Donald
Lisette Donald
Learner - She / Her
(6)
12
Location
Toronto, Ontario, Canada
Bio

University graduate with a B.A Honours degree in Communications and Media Studies. I have been hands on with digital design creation for over three years, working under my own registered freelance name: BrandingbyEl. I am currently upgrading my technical skills, by attending Yorkville University โ€“ Toronto Film School for Graphic Design & Interactive Media.

I am actively seeking to collaborate with clients to create attractive digital designs that increase their brand's awareness and market their products/services effectivelyโœจ

Mission: Communicating Stories, Forming Identities

Portals
Categories
Graphic design Branding & style guides Communications Digital marketing Social media marketing

Skills

Branding 4 Banner ads 2 Canva (software) 2 Graphic design 2 Illustration 2 Infographics 2 Marketing 2 Project management 2 Thumbnails 2 Blog posts 1 Copywriting 1 Image resolution 1 Logo design 1 Marketing materials 1 Persuasive communication 1 Target audience 1 Target market 1

Socials

Achievements

Latest feedback

Daniel Hopen
Daniel Hopen He / Him
Creative Director
May 3, 2024
Team feedback
Lisette played a significant role in creating the logo and assisting with the Brand Guidelines, showcasing remarkable creativity and artistic flair. Her involvement in digital mockups for t-shirt designs, incorporating the logo and design assets, demonstrated her keen eye for aesthetics. Lisette's dedication paid off, with her logo design being selected, perfectly aligning with the Zero Main brand ethos. Her exceptional creativity and artistic skills greatly enriched our project, ensuring cohesive brand representation.
Canva (software) Banner ads Graphic design Thumbnails Infographics Branding Illustration
Riipen Level UP ๐Ÿš€
Level UP: September 2023 - March 2024
Riipen Level UP ๐Ÿš€
Zero Main Inc.
" Zero Main Inc." needs a fresh branding approach to our green initiatives
Zero Main Inc.
Heather Austria
Employer
March 4, 2024
Team feedback
Lisette was a pleasure to work with. She was professional, welcomed feedback and through attentive collaborations made creative adjustments. She was able to take our abstract ideas to create a tailored new logo along with a full comprehensive brand guide.
Logo design
Riipen Level UP ๐Ÿš€
Level UP: September 2023 - March 2024
Riipen Level UP ๐Ÿš€
Westdale Nature School
Logo Redesign
Westdale Nature School
Iwona Tatarkiewicz
Iwona Tatarkiewicz She
Owner
May 3, 2024
Team feedback
Lisette crafted product and collection page descriptions to enhance our small online gift box business. She incorporated feedback when possible and was pleasant to work with.
Copywriting Branding Persuasive communication
Riipen Level UP ๐Ÿš€
Level UP: September 2023 - March 2024
Riipen Level UP ๐Ÿš€
Cheerfetti Gift Co.
Ecommerce Copywriting: Wordsmith Wanted
Cheerfetti Gift Co.

Recent projects

Westdale Nature School
Westdale Nature School
Hamilton, Ontario, Canada

Logo Redesign

We are changing to a new company and would like to update and revamp our existing brand to better represent our values and school. We would like to work with students to develop a new logo that aligns with our schoolโ€™s mission and story while providing an appealing design for users. This will involve several different steps for the students, including: Familiarize themselves with our companyโ€™s story, mission, and vision statements. Brainstorm logo ideas that suit our company and provide justification for each idea. Design and test the best unique, high-quality logos to garner input. Refine and improve logos based on feedback. Bonus steps in the process would also include: Developing a finalized logo for implementation and creating different versions that can be easily utilized.

Matches 1
Category Illustration + 1
Closed
ScholarTree
ScholarTree
Burlington, Ontario, Canada

Blogging for ScholarTree

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Matches 1
Category Media + 1
Closed
ScholarTree
ScholarTree
Burlington, Ontario, Canada

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Matches 1
Category Graphic design + 3
Closed
Zero Main Inc.
Zero Main Inc.
Toronto, Ontario, Canada

" Zero Main Inc." needs a fresh branding approach to our green initiatives

Zero Main Inc. needs a fresh and youthful attitude towards green solutions to achieve Zero Hunger. We want you to be involved in: Creating a new branding guide that is new, including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc.) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva for example, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Matches 2
Category Graphic design + 4
Closed

Education

B.A Honours Degree, Communications & Media Studies
Carleton University
January 2016 - April 2020