Standard Industries has recently developed a new product aimed at entering a competitive market segment. The company seeks to ensure that the product meets user expectations and functions seamlessly. The objective of this project is to conduct comprehensive user testing to gather valuable insights into user experience, usability, and potential areas for improvement. Learners will be tasked with designing and executing user tests, collecting and analyzing data, and providing actionable feedback. This project will allow learners to apply their knowledge of user experience design, data analysis, and market research methodologies. The goal is to identify any usability issues and suggest enhancements that align with user needs and preferences.

The project deliverables will include a detailed user testing plan, a comprehensive report analyzing the test results, and a presentation summarizing key findings and recommendations. The report should highlight user feedback, identify usability issues, and propose actionable improvements. Additionally, learners will provide a summary of the testing process, including methodologies used and participant demographics.