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Preferred learners
- Anywhere
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Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media strategy for Akwaaba Properties Inc. that will increase brand awareness, engage with potential customers, and drive leads for the real estate investing company.
This will involve several different steps for the learners, including:
- Conducting a thorough analysis of the current social media presence of Akwaaba Properties Inc.
- Identifying the target audience and creating buyer personas for the company.
- Developing a content calendar and strategy for various social media platforms.
- Implementing paid advertising campaigns to reach a wider audience.
- Monitoring and analyzing the performance of the social media strategy to make necessary adjustments.
- Creating a crisis management plan for handling any negative feedback or situations on social media.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A comprehensive analysis report of the current social media presence of Akwaaba Properties Inc.
- Buyer personas and target audience identification for the company.
- A detailed content calendar and strategy for at least three social media platforms.
- Implemented paid advertising campaigns with performance analysis.
- A crisis management plan for social media.
Final deliverables should include:
- A complete social media strategy document outlining all the above deliverables.
- A presentation explaining the strategy and its potential impact on the company's business goals.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media strategy for Akwaaba Properties Inc. that will increase brand awareness, engage with potential customers, and drive leads for the real estate investing company.
This will involve several different steps for the learners, including:
- Conducting a thorough analysis of the current social media presence of Akwaaba Properties Inc.
- Identifying the target audience and creating buyer personas for the company.
- Developing a content calendar and strategy for various social media platforms.
- Implementing paid advertising campaigns to reach a wider audience.
- Monitoring and analyzing the performance of the social media strategy to make necessary adjustments.
- Creating a crisis management plan for handling any negative feedback or situations on social media.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A comprehensive analysis report of the current social media presence of Akwaaba Properties Inc.
- Buyer personas and target audience identification for the company.
- A detailed content calendar and strategy for at least three social media platforms.
- Implemented paid advertising campaigns with performance analysis.
- A crisis management plan for social media.
Final deliverables should include:
- A complete social media strategy document outlining all the above deliverables.
- A presentation explaining the strategy and its potential impact on the company's business goals.
- How will you support learners in completing the project?
-
Students will receive access to staff time, support, and the necessary data. There will be ongoing check-ins with students to provide opportunities for feedback and idea-sharing.
Supported causes
About the company
- https://akwaabahome.ca
- 2 - 10 employees
- Individual & family services
Social Work and Mental Health counselling services.