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Project scope
- What is the main goal for this project?
-
ReadyCAR helps enable pharmacies across Canada to streamline their medication deliveries to patients with our dedicated software solutions and driving fleet.
Our goal is to develop and implement an inbound go-to-market strategy to support our sales efforts as we expand.
We have a strong go-to-market foundation in place, and are looking for students who are interested in breaking into the tech and SaaS marketing space to help us build the marketing and growth engine together with us.
This opportunity will allow students to learn, develop, and implement several marketing tactics, including:
- Familiarizing themselves with our target market, products and services.
- Understanding and optimizing the sales process
- Designing marketing content in the form of posts, emails, brochures, web pages, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
- Finding and capturing PR opportunities
Bonus steps in the process would also include:
- Basic marketing website audit and recommendations
- Designing and implementing search engine optimization (SEO) strategies on our website
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Content updates to our key digital channels
Bonus steps would include:
- Implementing website changes and additional page development
Final deliverables should include
- Brief report on future marketing recommendations
- Marketing materials developed for various channels
- What is the main goal for this project?
-
ReadyCAR helps enable pharmacies across Canada to streamline their medication deliveries to patients with our dedicated software solutions and driving fleet.
Our goal is to develop and implement an inbound go-to-market strategy to support our sales efforts as we expand.
We have a strong go-to-market foundation in place, and are looking for students who are interested in breaking into the tech and SaaS marketing space to help us build the marketing and growth engine together with us.
This opportunity will allow students to learn, develop, and implement several marketing tactics, including:
- Familiarizing themselves with our target market, products and services.
- Understanding and optimizing the sales process
- Designing marketing content in the form of posts, emails, brochures, web pages, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
- Finding and capturing PR opportunities
Bonus steps in the process would also include:
- Basic marketing website audit and recommendations
- Designing and implementing search engine optimization (SEO) strategies on our website
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Content updates to our key digital channels
Bonus steps would include:
- Implementing website changes and additional page development
Final deliverables should include
- Brief report on future marketing recommendations
- Marketing materials developed for various channels
- How will you support learners in completing the project?
-
Students will connect directly with our senior executive team for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
About the company
- https://readycar.io/
- 2 - 10 employees
- Hospital, health, wellness & medical, Technology, Transport, trucking & railroad
ReadyCAR enables pharmacies across Canada to streamline their medication delivery to patients with our software and fleet solutions.