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MYPOP.ai
London, England, United Kingdom
Linda Essumai
Founder - CEO
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Computer science & IT Cloud technologies Data modelling Software development Machine learning Artificial intelligence
Skills
performance analysis marketing strategies social media target audience social media advertising social media content go-to-market strategy market research selling techniques advertisement
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive go-to-market campaign for the launch of MYPOP.ai's product within 5 weeks. The campaign should focus on all social media platforms to grow the following and generate excitement among the target audience.


This will involve several different steps for the team, including:


- Conducting market research to understand the target audience and their preferences.


- Developing a marketing strategy that aligns with the product's features and benefits.


- Creating engaging content for social media platforms such as Instagram, Facebook, Twitter, and LinkedIn.


- Implementing a social media advertising plan to reach a wider audience.


- Monitoring and analyzing the campaign's performance to make necessary adjustments.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, the team should complete the following tasks:


- A comprehensive market research report outlining the target audience and their preferences.


- A detailed marketing strategy document tailored to the product's unique selling points.


- Engaging social media content including posts, videos, and graphics.


- A social media advertising plan with targeted ads and budget allocation.


- A performance analysis report with insights and recommendations for future campaigns.



Final deliverables:


- A complete go-to-market campaign plan with a timeline and budget.


- A presentation outlining the campaign strategy and content.


- All social media content and advertising materials.


How will you support learners in completing the project?


To support learners in completing their projects, we will provide comprehensive resources and guidance. Each participant will have full access to advanced tools including Vee.ai, B Online , Canva, and Paid GPT, ensuring they have the necessary technology at their fingertips to facilitate their learning and project development.


Beyond these tools, learners will benefit from direct mentorship from the CEO, who will offer guidance, answer questions, and provide insights to help refine their projects. This combination of cutting-edge tools and executive mentorship will empower our learners to successfully complete their projects with a high level of proficiency and innovation.

Supported causes
Industry, innovation and infrastructure
About the company
  • https://mypop.ai/
  • 2 - 10 employees
  • Business & management, Business services, It & computing, Technology

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