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Digital Marketing Strategy

Open
WA
Wine and Brew
Squamish, British Columbia, Canada
SS
Stacey Spence She / Her
Store Manager
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
No categories selected
Skills
presentations digital marketing situation analysis mobile marketing email marketing marketing marketing planning social media marketing analytics search engine optimization
Project scope
What is the main goal for this project?

The outcome of the project is a Digital Marketing Plan for the company based on the current situation analysis and business needs.

Examples of the elements included but not limited to:

  • SEO plan,
  • Paid search marketing plan,
  • E-mail marketing plan,
  • Social media marketing plan,
  • Mobile marketing plan
  • Web analytics, evaluation & recommendations


What tasks will learners need to complete to achieve the project goal?

Online meetings with students:

- Wednesday, Apr 24th, 8:30-9:30 + 10:00-11:00 AM PST - Briefing

- Wednesday, May 29th, 8:30-9:30 + 10:00-11:00 AM PST - Mid-project questions

- Monday, June 10th, 8:00-10:00 + 10:00-12:00 PST - Final in-class Presentations (preferably on campus or also online).

About the company
No description provided