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Spark Remote Life
Vancouver, British Columbia, Canada
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Public relations Product or service launch Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

2022 and 2023 are seeing a rise in food costs and inflation like we've never seen before. Daily I see posted on social media the struggles people are facing when it comes to purchasing groceries. I have recently launched an eBook titled, Easy Ways to Spend Less on Groceries to help others in my community and beyond lower their grocery budget. The eBook is available to purchase on the following:

1. Etsy

2. My own website

3. Amazon Kindle

I need a book launch strategy to be able to market this eBook nationally across Canada and the US (and beyond!). Think of it as a book launch tour... except it's online.

The project should be able to answer these questions:

1. Are there other platforms (like Amazon) to sell eBooks

2. What are the most successful channels to advertise eBooks on?

3. What would a digital marketing strategy look like?

4. Are there collaborations I should be taking advantage of?

5. What kind of online public relations (media) could I be featured on?

What tasks will learners need to complete to achieve the project goal?

The final deliverables should take the form of:

  • A step by step guide on how to launch an eBook across North America to gain the most attention and potential sales
  • A 30-minute presentation
How will you support learners in completing the project?

Students will connect directly with the employer for mentorship and supervision throughout the project. I have mentored numerous students throughout my years in non-profit and look forward to working with them.

What skills or technologies will help learners to complete the project?

Students should be knowledgeable in digital marketing, product launch, market research and public relations.

About the company

Spark Remote Life helps people to achieve the work/life balance they've always dreamed of by helping them find their dream work. Whether it's finding a remote employment position or making a side hustle their full time gig we've got tips and tricks to help them on their journey by providing examples of how to make it happen!