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Golak Inc.
Calgary, Alberta, Canada
Sana Khan
Founder & Chief Executive Officer
(6)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Market research Marketing strategy
Project scope
What is the main goal for this project?

**Project Overview:**

Golak, an early-stage fintech startup, is on the lookout for an enthusiastic and proactive Community Outreach & Marketing Project Intern to join our team. In this immersive internship project, you will play a pivotal role in our mission to transform informal savings and credit groups (ROSCAs) while gaining hands-on experience in marketing and community engagement within the exciting startup landscape.


This multifaceted project is designed to leverage your creativity, marketing skills, and community outreach expertise to establish strong connections with our target audience and elevate Golak's presence in the fintech industry. Through a blend of strategic initiatives, content creation, and user feedback analysis, you will be instrumental in shaping our brand identity and fostering a vibrant user community.


**Project Objectives:**

1.***Community Engagement***: Develop and implement a community outreach plan to connect with our users and potential customers on a personal level. 


2. ***Brand Awareness***: Create and execute marketing campaigns to raise awareness about Golak's mission, values, and innovative fintech solutions.

What tasks will learners need to complete to achieve the project goal?


***Project Deliverables & Tasks ***

1. Researched outreach list of potential B2B customers, conferences, events and marketing partners

2. Written content and layout for a client-focused informational brochure

3. Develop and research answers to Frequently Asked Questions

4. Written content for the crowdfunding campaign

5. Content for Golak’s MailChimp Marketing Campaign


**Project Support:**

To ensure your success, you will receive mentorship and guidance from our seasoned marketing team, gain access to an array of marketing tools, and undergo comprehensive training to equip you for your project tasks.


**Project Benefits:**

  • Gain valuable experience in marketing and community outreach within an early-stage fintech startup.
  • Contribute to shaping Golak's brand identity and engaging with a dynamic and growing user community.
  • Gain exposure to data-driven decision-making processes and product development.
  • Cultivate a network of contacts and opportunities within the fintech and startup ecosystem.
  • Make a tangible impact by advancing Golak's mission of promoting financial inclusion.


How will you support learners in completing the project?

To ensure your success, you will receive mentorship and guidance from our seasoned marketing team, gain access to an array of marketing tools, and undergo comprehensive training to equip you for your project tasks.


In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Market research and marketing strategy
  • MailChimp and Canva
  • Community outreach


Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Market research and marketing strategy
  • MailChimp and Canva
  • Community outreach


Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Decent work and economic growth
About the company

Historically known as ‘kametis’ in Pakistan, ‘chit funds’ in India, ‘ekub’ in Ethiopia and ‘susus’ in Southern Africa, money circles (peer lending circles) have existed for centuries in almost every non-western culture in the world. Golak Inc is a mobile application that is bringing these offline peer lending circles to the digital age.