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The Minded
Waterloo, Ontario, Canada
AF
(10)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Digital marketing Market expansion Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to increase the online presence and engagement of The Minded's Instagram page, with a focus on promoting psychology and mental health resources and information. This will involve several different steps for the learners, including:


- Analyzing the current content and engagement on The Minded's Instagram page.


- Developing a content strategy to align with the company's mission and goals.


- Creating engaging and informative posts related to psychology and mental health.


- Implementing a posting schedule and engagement strategy to increase follower interaction.


- Analyzing the impact of the marketing efforts and making adjustments based on the data.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:


- A content strategy document outlining the type of posts and the frequency of posting.


- A set of engaging and informative posts ready for publishing.


- A posting schedule and engagement strategy for the Instagram page.


- An analysis report on the impact of the marketing efforts and any adjustments made based on the data.



Final deliverables should include:


- All content created for the Instagram marketing campaign.


- A detailed report outlining the content strategy, posting schedule, engagement strategy, and the impact analysis.


How will you support learners in completing the project?

We will provide mentorship, one on one meetings, instructions and guidelines. Contact info will be provided for help and will be connected with other interns for support

What skills or technologies will help learners to complete the project?

In order to successfully complete this project, learners should be familiar with:


- Social media marketing principles and best practices.


- Content creation and copywriting for online platforms.


- Data analysis and interpretation for social media metrics.


- Understanding of psychology and mental health topics to create relevant content.


- Familiarity with Instagram's features and tools for business accounts.



Nice to haves for learners include:


- Graphic design skills for creating visually appealing posts.


- Experience with social media management tools.

About the company

The Minded is an online platform dedicated to providing information and resources about psychology and mental health.