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The Monday Revolution
London, England, United Kingdom
DM
Founder
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Product or service launch
Skills
target audience revenue stream marketing materials business planning marketing strategies sales management market research merchandising
Project scope
What is the main goal for this project?

The main goal for the project is to launch a management book as a follow-up to the previous book, The Monday Revolution. The project also requires the development of a launch and business plan identifying several revenue streams.


This will involve several different steps for the team, including:


- Conducting market research to identify potential target audience and demand for the new book.


- Developing a comprehensive launch plan including marketing strategies, promotional activities, and distribution channels.


- Creating a business plan outlining revenue streams such as book sales, speaking engagements, workshops, and merchandise.


- Identifying potential partnerships and collaborations to enhance the reach and impact of the book launch.


- Establishing a timeline for the launch and setting specific goals and objectives for the project.


What tasks will learners need to complete to achieve the project goal?

The tasks that the team will need to complete to achieve the project goal include:


- Market research report outlining the target audience, demand, and competition analysis.


- Comprehensive launch plan detailing marketing strategies, promotional activities, and distribution channels.


- Business plan identifying and describing multiple revenue streams for the book.


- List of potential partnerships and collaborations with a brief proposal for each.


- Timeline for the launch with specific goals and objectives.



Final deliverables should include:


- A finalized launch plan and business plan.


- Marketing materials and promotional content for the book.


- Detailed timeline and goals for the launch.


- Potential partnership proposals and collaboration opportunities.


How will you support learners in completing the project?

I am extremely responsive and would expect to respond in most instances within 24 hours. I have significant experience in business, and I am very willing to support a learner in the broadest sense. I am an accredited business coach, have just completed a Masters, and have started a Doctoral degree (DBA). I can provide references to people I work with to ensure a good partnership. I have a freelance marketing consultant who would be very supportive and involved.

About the company

The company provides strategic advice, mentoring and coaching. It is a single-person operation. David Mansfield is the consultant and regularly contributes to publications, webinars and podcasts.