items_header
Marketing
Healthcare
Leadership
Market expansion
Sales strategy
Marketing strategy
effective communication
presentations
communication
strategic marketing
business metrics
performance metric
marketing
sales strategy
project management
market research
Good health and well-being
Toronto, Ontario, Canada
FS
Preferred learners
- Ontario, Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
- Market Analysis and Strategy Development: Conduct market research and contribute to strategic marketing plans for the healthcare sector.
- Client Relationship Management: Secure new clients and maintain long-term relationships through effective communication and follow-ups.
- Digital Marketing Initiatives: Engage in digital marketing, including content creation for social media and the website, to enhance brand visibility.
- Professional Skill Enhancement: Participate in workshops and training sessions to develop communication, leadership, and project management skills.
- Performance Evaluation and Reporting: Learn to set and track performance metrics and report on the effectiveness of marketing strategies.
- What tasks will learners need to complete to achieve the project goal?
-
To successfully achieve the project goal, students will need to undertake the following activities:
- Research and Identification: Conduct thorough research to identify potential hospitals and communities that could become clients. This involves analyzing the healthcare market, understanding the needs and preferences of potential clients, and creating a targeted list of prospects.
- Outreach and Communication: Initiate contact with the identified hospitals and communities. This includes drafting and sending emails, making phone calls, and possibly arranging meetings. Students will need to effectively communicate the value and services offered by Canada's Best Homecare and Staffing.
- Record Keeping and Documentation: Maintain detailed records of all communications with potential clients. This involves tracking the progress of each interaction, noting responses, and documenting any feedback or questions raised during these communications.
- Application of Marketing and Sales Techniques: Implement the marketing and sales strategies learned during the internship. This might include presenting tailored proposals, addressing the specific needs of each potential client, and employing persuasive techniques to secure their interest and commitment.
- Preparation of Final Deliverables: Compile and create comprehensive reports and presentations. The report should detail the entire process of research, contact, and application of marketing and sales techniques. The presentation should focus on the methodologies used, the responses from potential clients, and the overall outcomes of these efforts.
- What is the main goal for this project?
-
- Market Analysis and Strategy Development: Conduct market research and contribute to strategic marketing plans for the healthcare sector.
- Client Relationship Management: Secure new clients and maintain long-term relationships through effective communication and follow-ups.
- Digital Marketing Initiatives: Engage in digital marketing, including content creation for social media and the website, to enhance brand visibility.
- Professional Skill Enhancement: Participate in workshops and training sessions to develop communication, leadership, and project management skills.
- Performance Evaluation and Reporting: Learn to set and track performance metrics and report on the effectiveness of marketing strategies.
- What tasks will learners need to complete to achieve the project goal?
-
To successfully achieve the project goal, students will need to undertake the following activities:
- Research and Identification: Conduct thorough research to identify potential hospitals and communities that could become clients. This involves analyzing the healthcare market, understanding the needs and preferences of potential clients, and creating a targeted list of prospects.
- Outreach and Communication: Initiate contact with the identified hospitals and communities. This includes drafting and sending emails, making phone calls, and possibly arranging meetings. Students will need to effectively communicate the value and services offered by Canada's Best Homecare and Staffing.
- Record Keeping and Documentation: Maintain detailed records of all communications with potential clients. This involves tracking the progress of each interaction, noting responses, and documenting any feedback or questions raised during these communications.
- Application of Marketing and Sales Techniques: Implement the marketing and sales strategies learned during the internship. This might include presenting tailored proposals, addressing the specific needs of each potential client, and employing persuasive techniques to secure their interest and commitment.
- Preparation of Final Deliverables: Compile and create comprehensive reports and presentations. The report should detail the entire process of research, contact, and application of marketing and sales techniques. The presentation should focus on the methodologies used, the responses from potential clients, and the overall outcomes of these efforts.
- How will you support learners in completing the project?
-
We are committed to providing robust support and mentorship to ensure the success of our student interns. Our approach includes:
- Dedicated Mentorship: Personalized guidance from experienced staff members.
- Training Sessions: Workshops on marketing, sales techniques, and communication skills.
- Resource Materials: Provision of industry reports, market analysis, and internal data.
- Collaborative Workspace: Availability of a fully-equipped office environment.
- Regular Feedback: Ongoing reviews and evaluations to track progress.
- Networking Opportunities: Exposure to professionals in the healthcare and staffing sectors.
Supported causes
About the company
- https://www.canada-best.ca/
- 11 - 50 employees
- Hospital, health, wellness & medical, Marketing & advertising
We are a family of dedicated healthcare providers with a legacy spanning over a century. Our journey in caring for individuals has traversed continents, touching lives in Tajikistan, Uzbekistan, Germany, the United Kingdom, the USA, and Canada. For us, providing care isn't just a profession; it's in our very DNA. Our mission is to ensure that every patient, regardless of location, has access to compassionate, affordable, and top-tier holistic care.