Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.
This is Phrase 2 of our marketing campaign, only student who have worked through Phrase 1 may apply.
We would like students to help us create content that is aligned with our vision, mission, and sector.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, marketing goals and target market.
- Researching factors affecting the quality of digital content.
- Recommending changes to existing digital content and designing new social media posts and emails.
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Understanding of factors affecting the quality of digital content
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
Bonus steps would include:
- Improving designs based on testing feedback
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.
This is Phrase 2 of our marketing campaign, only student who have worked through Phrase 1 may apply.
We would like students to help us create content that is aligned with our vision, mission, and sector.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, marketing goals and target market.
- Researching factors affecting the quality of digital content.
- Recommending changes to existing digital content and designing new social media posts and emails.
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Understanding of factors affecting the quality of digital content
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
Bonus steps would include:
- Improving designs based on testing feedback
Final deliverables should include
- A final report.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and digital content
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.sparklease.com/
- 2 - 10 employees
- Automotive
SparkLease was established in March 2017. Based on the original intention of helping Chinese Canadians to enjoy a more transparent, convenient and simple car buying service, a comprehensive car buying platform has been established.
The platform services cover all links such as private LEASE transfer, new car shopping guide in 4S stores, and second-hand vehicle transactions in private and car dealerships; through a complete operating ecosystem composed of WeChat, official accounts, small programs, and web pages, it provides all users with car purchase assistance.