✅ What is the main goal for this project?

ViaSkill is an AI-powered career growth platform designed to help professionals track achievements, uncover skill gaps, and generate personalized resumes, portfolios, and learning plans. Our goal is to make career development feel more personal, proactive, and empowering—not just something people do during a job search.

We’d like to collaborate with students to create a content series for LinkedIn (and optionally, email and blog) that educates and inspires professionals to take charge of their career growth.

This content should help clarify:

• What ViaSkill is (and isn’t)
• What modern professionals need to succeed in a changing world of work
• What problems ViaSkill helps solve (e.g., unclear value, skill stagnation, confidence gaps)
• How users can benefit from AI-powered career tools—even if they aren’t actively job hunting

Students will help develop a career education content series—think: bite-sized advice posts, carousel graphics, short blog excerpts, and light humor or insights tied to real professional challenges.

🛠 What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should:

• Understand ViaSkill’s core product, audience, tone, and brand personality
• Analyze our current social media presence and identify content gaps or opportunities
• Research common frustrations or myths in career growth and job-seeking culture
• Develop a series of content pieces (written posts, visuals, or short scripts) for platforms like LinkedIn
• Align each post to key user mindsets (e.g. “I don’t know what to put on my resume,” “I haven’t updated my portfolio in years,” etc.)
• Recommend content themes or series ideas (e.g. #CareerMyths, #MondayMindset, #AIforCareers)

Bonus steps may include:

• Proposing a mini content calendar or posting schedule
• A/B testing two versions of a post and reporting on performance (if time allows)
• Recommending tools for future post creation (e.g. Canva, Buffer, Notion templates)

📦 Final deliverables should include:

• A brief content strategy report explaining themes, audience goals, and tone
• A set of at least 5–10 ready-to-use content pieces (social posts, graphics, scripts, etc.)
• A 10-minute presentation highlighting key insights, creative rationale, and content samples
• (Optional) A lightweight posting plan or suggestions for future campaign series

🤝 How will you support learners in completing the project?

Students will connect directly with Grace Cupat, ViaSkill’s founder, who will provide:

• A kickoff call to walk through our product, audience, and brand voice
• Access to sample posts, branding visuals, platform walkthroughs, and user personas
• Weekly async feedback on drafts and concepts
• Mentorship on how to communicate clearly in the voice of a brand
• Real-world insight into what early-stage startups need in content marketing

📡 Communication tools:

• Riipen Messaging
• Email for asset sharing and draft feedback
• Zoom/Google Meet for kickoff and milestone reviews

Primary Contact: Grace Cupat – Founder & CEO

By the end of this project, students should demonstrate:

• A clear understanding of ViaSkill’s mission, product, and target audience
• Insight into what makes effective, engaging digital content for career-focused professionals
• Recommendations for improving or expanding ViaSkill’s content strategy on platforms like LinkedIn
• Creation of an original content series that reflects our brand tone, supports user education, and drives engagement
• Application of best practices in storytelling, formatting, and platform-specific optimization

Bonus outcomes may include:

• Suggestions for future content themes or campaigns
• Testing different post formats or tones and recommending refinements
• Proposing a lightweight content calendar or repurposing strategy

Final Deliverables Should Include:

• A brief content strategy report outlining key insights, target personas, and proposed themes
• A set of 5–10 completed content pieces, ready for publishing (e.g., LinkedIn posts, carousel mockups, micro-blogs, etc.)
• A 10-minute presentation summarizing creative direction, rationale, and deliverables
• (Optional) Suggestions for tools or systems to support ongoing content creation