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Open projects

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SEO and Social Media Strategy

Open

Ethox Energy

Calgary, Alberta, Canada

Maryam Omidvar She

CEO

Preferred learners

Anywhere
Academic experience

Skills

microsoft powerpoint video production social media analytics social media content search engine optimization creative writing social media content creation

Project scope

What is the main goal for this project?: Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
Researching keywords to determine the most relevant terms that our customers search for.
Researching Search Engine Optimization requirements for us to rank on the first page of Google.
Constructing a content calendar to upload social media content for the maximum possible traffic .
Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
Compiled a list of the most relevant SEO keywords for us.
Created a content calendar to drive traffic to our social media pages.
Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
Designs and writing for several social media posts to be uploaded as per the content calendar.
Support and contribute to the creation of engaging and informative content for the website.
Contribute ideas to increase engagement and improve the company's online presence.
What is the main goal for this project?: Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
Researching keywords to determine the most relevant terms that our customers search for.
Researching Search Engine Optimization requirements for us to rank on the first page of Google.
Constructing a content calendar to upload social media content for the maximum possible traffic .
Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
Compiled a list of the most relevant SEO keywords for us.
Created a content calendar to drive traffic to our social media pages.
Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
Designs and writing for several social media posts to be uploaded as per the content calendar.
Support and contribute to the creation of engaging and informative content for the website.
Contribute ideas to increase engagement and improve the company's online presence.
How will you support learners in completing the project?: Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
What SEO keywords are being used by our company now, and which keywords have been used in the past?
How do we rank on Google based on different search terms?
When and how much do we typically post on social media?
Input on choices, problems or anything else the students might encounter.

Supported causes

Industry, innovation and infrastructure

About the company

https://ethoxenergy.com/
2 - 10 employees
Energy

At Ethox Energy, we're dedicated to revolutionizing the energy industry through the development of breakthrough technology for the production of low carbon intensity Dimethyl Ether (DME). We are a Calgary-based technology company with the goal of becoming the premier provider of low-carbon DME for various applications, including propane blending, diesel fuel blending, H2 carrier, and solvents for heavy oil extraction.