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Ouroboros Deconstruction
Toronto, Ontario, Canada
MM
Meredith Moore She / Her
CEO/Founder
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Ux design Search engine optimization Social media marketing Marketing analytics Website development
Project scope
What is the main goal for this project?

The main goal for the project is to strengthen the SEO for Ouroboros Deconstruction's website so that it appears as the first company when someone searches for deconstruction and material salvage in Toronto. This will involve several different steps for the learners, including:


- Analyzing the current website content and structure to identify areas for improvement.


- Researching relevant keywords and phrases for the deconstruction and material salvage industry in Toronto.


- Implementing on-page SEO strategies such as optimizing meta tags, headers, and image alt text.


- Developing a content strategy to create high-quality, keyword-rich content for the website.


- Building high-quality backlinks from relevant websites to improve the website's authority.


- Monitoring and analyzing website performance using SEO tools and making adjustments as needed.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, learners should complete the following tasks:


- A comprehensive SEO analysis report highlighting areas for improvement on the website.


- A list of targeted keywords and phrases for the deconstruction and material salvage industry in Toronto.


- Implemented on-page SEO strategies and optimized website content.


- A content strategy plan with a schedule for creating and publishing new content.


- A backlink building strategy and a list of acquired backlinks from relevant websites.


- Regular performance reports and analysis using SEO tools.



Final deliverables:


- A detailed report outlining all implemented strategies and their impact on the website's SEO.


- A presentation summarizing the project's findings and recommendations for ongoing SEO efforts.


How will you support learners in completing the project?

We would love to provide any feedback and access to data regarding the Search Engine Optimization. We are also happy to provide more information about our company or lead a tour through our warehouse if helpful!

What skills or technologies will help learners to complete the project?


In order to successfully complete this project, learners should have the following skills:


- Knowledge of SEO best practices and strategies.


- Experience with keyword research and on-page optimization.


- Content creation and marketing skills.


- Understanding of backlink building and website performance analysis.


- Familiarity with SEO tools such as Google Analytics, SEMrush, or Moz.



Nice to haves for learners include:


- Experience with local SEO strategies.


- Familiarity with website development and design principles.


- Knowledge of search engine algorithms and ranking factors.



Learners will be expected to research and learn more about the above skills as the project progresses.

Supported causes
Sustainable cities and communities
About the company

Our mission is simple yet profound: to offer a sustainable alternative to demolition, one that doesn't contribute to the mountains of waste in our landfills. We carefully dismantle buildings to harvest the materials and circulate them back into the community for reuse. We're dedicated to embracing circular principles that breathe new life into existing materials.

Why does this matter? Well, consider this: construction and demolition waste make up a staggering 40% of today's landfills. And in Ontario alone, we're on track to exceed capacity by 2032. The time for change is now, and Ouroboros is leading the charge.