Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Roll Up a sustainable personal hygiene brand (www.urollup.com) with a focus on paper products. Our unique business model involves DTC and B2B segments and supply products to customers and stores nationally.
We are looking for a SEO expert, who can help us drive more organic traffic to our website, optimize the website and improve our SEO positioning for placing the website (www.urollup.com) on the first page and in the top positions of Google organic search results.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for
- Researching Search Engine Optimization requirements for us to rank on the first page of Google
- Writing and publishing high-quality blog posts that align with our brand voice and target audience
- Assisting with the creation of meta tags, alt tags, and other on-page optimization elements.
- Assisting with the backlink analysis for improved website traffic and search engine rankings
- What tasks will learners need to complete to achieve the project goal?
-
Key responsibilities include:
- Complete an SEO analysis on our website and provide a list of the most relevant SEO keywords for us
- Conduct competitive keyword research
- Update our website with the best structure and elements for SEO.
- Mobile usability improvements
- Increase SEO compatibleness for page contents
- Improve site linking structure (Internal Links)
- Optimize the content of landing pages, blogs, and websites (our blog is attached to our website)
- Current backlink situation analysis
- Page and keyword matches
- Identification and communication of suitable sites for backlink
- Backlink content writings
- Backlink broadcasting sequence, editing and publishing
- Competitor site backlink and domain controls
- What is the main goal for this project?
-
Roll Up a sustainable personal hygiene brand (www.urollup.com) with a focus on paper products. Our unique business model involves DTC and B2B segments and supply products to customers and stores nationally.
We are looking for a SEO expert, who can help us drive more organic traffic to our website, optimize the website and improve our SEO positioning for placing the website (www.urollup.com) on the first page and in the top positions of Google organic search results.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for
- Researching Search Engine Optimization requirements for us to rank on the first page of Google
- Writing and publishing high-quality blog posts that align with our brand voice and target audience
- Assisting with the creation of meta tags, alt tags, and other on-page optimization elements.
- Assisting with the backlink analysis for improved website traffic and search engine rankings
- What tasks will learners need to complete to achieve the project goal?
-
Key responsibilities include:
- Complete an SEO analysis on our website and provide a list of the most relevant SEO keywords for us
- Conduct competitive keyword research
- Update our website with the best structure and elements for SEO.
- Mobile usability improvements
- Increase SEO compatibleness for page contents
- Improve site linking structure (Internal Links)
- Optimize the content of landing pages, blogs, and websites (our blog is attached to our website)
- Current backlink situation analysis
- Page and keyword matches
- Identification and communication of suitable sites for backlink
- Backlink content writings
- Backlink broadcasting sequence, editing and publishing
- Competitor site backlink and domain controls
- How will you support learners in completing the project?
-
Learners will have the opportunity to work closely with the primary project manager, who will provide guidance and support throughout the duration of the assignment. The project manager will be readily available to answer any questions or concerns you may have. Additionally, there will be regular progress meetings where your tasks and responsibilities may be adjusted as needed to ensure a successful outcome.
- What skills or technologies will help learners to complete the project?
-
The ideal candidate will have:
- Familiarity with SEO and content marketing principles.
- Strong research skills and a desire to stay up-to-date on industry trends.
- Strong time management and organizational skills to manage multiple tasks and deadlines
- Experience or coursework in digital marketing, communications, or a related field is a plus.
- Knowledge of google analytics, SEMrush, Ahrefs, AWR Cloud, DeepCrawl or any other SEO tool is a plus.
About the company
- https://urollup.com
- Consumer goods & services, Cosmetics & beauty, Retail
Roll Up is a sustainable personal hygiene brand with a focus on paper products. Our unique business model involves DTC and B2B segments and supply products to customers and stores nationally. Our convenient and stylish product offering make it easier for people to switch to a alternative renewable resource such as bamboo and help prevent deforestation.
We also strive to positively impact the communities we live in; not just through our products but also through our partners.