Preferred learners
- United States
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises a set number of high quality organizational services. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products and services.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
- What is the main goal for this project?
-
Our company advertises a set number of high quality organizational services. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products and services.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.npemarketing.com
- 2 - 10 employees
- Business services, Non-profit, philanthropic & civil society, Sales, Business & management
We provide our customers with the highest quality of service in all of their nonprofit and for profit needs. Everything from Fundraising to Website Development to Specialized Consulting. Our goal is to give every organization the ability to grow their influence to make an impact.