Delirium Dreaming, a company specializing in immersive virtual reality experiences, seeks to enhance its social media presence to engage a broader audience. The project aims to develop a comprehensive social media campaign strategy that aligns with the company's brand and objectives. Learners will analyze current social media trends, identify target demographics, and create engaging content tailored to various platforms such as Instagram, Twitter, and TikTok. The project will involve researching competitors, understanding audience behavior, and crafting a content calendar that includes posts, stories, and interactive elements. The goal is to increase brand awareness, drive user engagement, and ultimately boost virtual reality experience bookings. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics in a real-world context.

- A detailed social media campaign strategy document outlining objectives, target audience, and key performance indicators (KPIs).

- A content calendar for a one-month campaign, including post ideas, short form content, pitch decks.

- A set of sample social media posts, including graphics and copy, tailored for different platforms.

- A presentation summarizing the strategy and expected outcomes, ready to be delivered to Delirium Dreaming's marketing team.