items_header

Open projects

Projects available to all portals

Mellow Premium Inc
Mississauga, Ontario, Canada
AG
Director
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Graphic design Branding & style guides Market research Marketing strategy Humanities
Project scope
What is the main goal for this project?

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.

This will involve several different steps for the students, including:

  • Researching the brand identity.
  • Logo and name proposals that reflect who we are
  • Work to create a branding guide for us to reference
  • Help create prototypes using software tools that can be implemented in our marketing
  • Research into the competitors to see what they are doing.
  • Creating custom branding sheets with colours and logos.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  •   For newly launch products design a package or box design
  •     Updated existing AI files for previous design products.
  • Create a blogs or Instagram stories or post graphic.

Bonus steps would include:

  • Custom material for us to use later on

Final deliverables should include

  • A start to a brand sheet and guide for us to reference
  • Prototypes of the logos made with software
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Access to personnel, website analytics, sales and brand collateral, and more
  • Names of competitors to understand the market
  • Work within the student's software expertise
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Understanding of adobe
  • Research
  • Branding
  • Graphic design.

Nice to haves for students include

  • Data analysis

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

Dental disease has become one of the most common health
conditions in dogs, affecting around 80% of them. It usually
starts with bad breath and, before you know it, your dog's
fall off, and your dog is in pain.
After realising the seriousness of this condition and the lack
of healthy dental chewables for dogs, our founder, Ajay
Gaikwad, founded Mellow Premium.
gums are inflamed, their teeth begin to crack, loosen, and
Our company strives to create high-quality natural products
that help prevent dental disease or, at least, slow down its
progress. Our mission is to offer natural and nutritious dog
dental treats at an affordable price because every dog
deserves quality and healthy food.