Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company has been serving customers for eight yeats and currently rebranding and expanding into the retail market. We would like to update and revamp our existing brand to attract more customers. We currently lack a consistent brand voice but have a clear new direction. New design will include retro 1950s fun but wholesome look.
We are focused on providing Allergen Free spice mixes and are very community minded.
This will involve several creative design steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Design a refreshed Logo and social media campaign, business cards, brochure template etc
- Establishing suitable personality traits for our brand voice
- Opportunity to create a 30 second Radio advertisement
Bonus steps in the process would also include:
- Marketing design for tradeshow display/advertisement
- Packaging design samples
- SEO/search engine optimization knowledge an asset
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report with full social media marketing templates, including logo design elements
Possibility of future opportunities.
Project should be completed within 80 hours.
Complete date ideally by May 1st.
Our business has been exploring Canva for design/printing but are open to other ideas.
- What is the main goal for this project?
-
Our company has been serving customers for eight yeats and currently rebranding and expanding into the retail market. We would like to update and revamp our existing brand to attract more customers. We currently lack a consistent brand voice but have a clear new direction. New design will include retro 1950s fun but wholesome look.
We are focused on providing Allergen Free spice mixes and are very community minded.
This will involve several creative design steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Design a refreshed Logo and social media campaign, business cards, brochure template etc
- Establishing suitable personality traits for our brand voice
- Opportunity to create a 30 second Radio advertisement
Bonus steps in the process would also include:
- Marketing design for tradeshow display/advertisement
- Packaging design samples
- SEO/search engine optimization knowledge an asset
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report with full social media marketing templates, including logo design elements
Possibility of future opportunities.
Project should be completed within 80 hours.
Complete date ideally by May 1st.
Our business has been exploring Canva for design/printing but are open to other ideas.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our story, mission and vision statements
- Sample design themes etc
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://Na
- 2 - 10 employees
- Food & beverage
Rebranding small food industry business. We specialize in Allergen Free spice mixes. Currently expanding into the retail market and all the packaging/labeling requirements.
High community involvement and support.