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BorderlessHR Inc.
Ottawa, Ontario, Canada
PA
CoFounder
(3)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Customer segmentation Product or service launch Sales strategy Copy writing Marketing strategy
Skills
client onboarding target market go-to-market strategy marketing planning pricing strategies artificial intelligence
Project scope
What is the main goal for this project?

The main goal of this project is to launch a newly developed AI-powered software for HR Specialists and Founders of BorderlessHR Inc. This will involve several different steps for the learners, including:


- Understanding the features and capabilities of the software.


- Developing a go-to-market strategy for the software.


- Identifying target markets and customer segments.


- Creating a pricing strategy for the software.


- Developing a marketing plan for the software.


- Creating a customer onboarding process.


- Testing the software with potential customers.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should demonstrate:


- Understanding of the features and capabilities of the software.


- A go-to-market strategy for the software.


- Identification of target markets and customer segments.


- A pricing strategy for the software.


- A marketing plan for the software.


- A customer onboarding process.



Final deliverables should include:


- All source code.


- A written report explaining the design process and outcomes.


- A presentation outlining the go-to-market strategy for the software.


How will you support learners in completing the project?
  • Mentoring by an experienced software team and leadership
  • Provision of context of work being done and expected impact
  • Provision of relevant software and tools required to complete the job.
Supported causes
Decent work and economic growth
About the company

At BorderlessHR, we enable Startups and Growth Companies accelerate their Global Talent Acquisition with Our Intelligent Matching Portal and Streamline Management with Our Free HR Suite of Products in under 10 minutes.