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Data visualization Data analysis Data modelling Data scienceSkills
business analytics data science business metrics marketing marketing performance measurement and management data analysis dashboardInteraxon Inc., a leader in neurotechnology, seeks to revitalize its approach to key business data through this project. The primary goal is to rebuild a view of critical metrics and draw on key business insights related to subscriptions, products, and marketing. Students will utilize existing but currently inactive tools and dashboards to generate and validate fiscal year 2024 and 2025 year-to-date views of these metrics. The project offers an opportunity to apply data analysis skills to extract insights and highlight significant business and product trends. Additionally, students will work on restoring dashboards for 1–2 core metrics, updating data flows to enable ongoing tracking. This project is ideal for learners in data science or business analytics programs, providing a practical application of classroom knowledge in a real-world setting.
- A comprehensive historical view of key subscription, product, and marketing metrics for FY24 and FY25 YTD. (specific metrics to be identified)
- An analysis report highlighting key business and product trends.
- Updated and functional dashboards for 1–2 core metrics with enabled ongoing tracking.
- Documentation of the process and methodologies used for future reference and replication.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Interaxon is the Toronto-based neurotechnology company behind Muse, the brain-sensing headband used in research and wellness settings worldwide.
Muse’s AI-driven neurotech tools empower researchers, developers, and consumers worldwide, and are underpinned by over 200 third-party-led research studies from renowned institutions including the Mayo Clinic, MIT, and Harvard. Muse has collected and decoded over 1 billion minutes of brain data to date, comprising one of the largest EEG collections in the world. Muse is headquartered in Toronto, Canada.