Company Overview:

• Good Natured Health is a Canadian natural health store offering a wide range of chemical-free supplements, wellness products, and eco-conscious personal care items. We support our customers in living well naturally with thoughtfully selected products and knowledgeable service.

Project Description:

• We are seeking a graphic design student to develop a cohesive and brand-aligned promotional materials package for our business. This will include both print and signage assets for in-store and roadside promotion, designed to be effective year-round.
• The design should reflect our approachable, clean, and trustworthy brand — appealing to wellness-conscious customers, while remaining accessible to a wide demographic. The materials will be used to introduce our store to new customers and promote general awareness of what we offer.

Project Goals:

• Create a single-page, double-sided promotional flyer (8.5" x 11")
• Adapt the content into a half-page (8.5" x 5.5") flyer
• Design a roadside directional sign (approx. 24" x 35") to guide local traffic to the store
• Ensure designs are visually aligned, season-neutral, and easy to reproduce across formats
• Include key information like store name, offerings, location, and contact details

Expected Deliverables:

Print-ready PDF and source files for:

• Double-sided flyer (8.5" x 11")
• Half-page flyer (8.5" x 5.5")
• Road sign (24" x 35")

Suggested variations for print vs. digital use

Final packaged folder with source files