Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products and services.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products and services.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and competitive analysis
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.arkcollective.ca
- 2 - 10 employees
- Apparel & fashion, Cosmetics & beauty, Retail
A Black-owned storefront that carries products from BIPOC brands. Our vision is to create exposure and highlight BIPOC businesses. We want to celebrate entrepreneurship at every level for these businesses and provide a storefront for them to showcase their brands. Our products are sourced by a wide variety of BIPOC Businesses. Majority of them being small to medium sized businesses