Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
target audience social media analytics social media content search engine optimization social mediaOur team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
You will directly with our leadership team to accomplish our collective goals and have monetary incentives for growth targets and goals.
About the company
We are a family run business with an eye for capturing the true emotions, feelings and depth of all sporting events. We aim to build close knit relationship with all of our clients and allow them to represent and showcase themselves in the best way possible all while creating long lasting memories.
Cloud North Visuals is dedicated to advancing the art and impact of sports storytelling through unparalleled creativity, quality, and innovation.
With a passion for capturing the essence of athletic moments, our mission is to provide client-centric sports photography, videography, and live-streaming services that not only meet but exceed the dynamic needs of the sports community.
Rooted in integrity and driven by collaboration, we strive to elevate the sports narrative, delivering cutting-edge visual experiences that resonate with authenticity and inspire lasting connections.